The GHD flat iron is truly the best flat iron I have ever tried. After using the FHI, Sedu, CHI, etc..... this flat iron is the best. The second best is the FHI. It's summer, it's hot and my hair is staying straight. I only have to do one pass to get a good press. I only use it on my roots, but my roots get very straight with the one pass. I love the pink color and the superior job it does. Worth every penny. It also keeps my roots under control between relaxers.